Digital marketing that sells, not just posts that get likes.

I craft high-impact social media and paid advertising campaigns using premium storytelling, high-touch branding, and AI-driven insights to attract high-value leads and drive sustainable growth for luxury, health and wellness businesses.

Let’s build your strategy

Create Lasting Impact Through Results-Driven Digital Strategies

Founded in 2022, The New Projects was established to create meaningful, results-driven digital marketing strategies for service-based businesses. Specialising in paid advertising and digital strategy within the luxury industry, I help health, wellness, and high-end service businesses expand their reach, build client trust, and drive sustainable growth.

With extensive expertise in crafting tailored digital marketing campaigns, I manage every project personally to ensure each strategy aligns with your unique brand and business objectives. When you work with The New Projects, you’re partnering directly with an experienced digital marketing professional—not a large, impersonal agency. This hands-on approach guarantees personalised solutions, clear communication, and a dedicated commitment to elevating your brand and achieving measurable results.

See the impact of our high-touch digital marketing

Notable Clients

Featured in Vogue, Forbes, Harper's Bazaar & World of Interiors

  • Interior Designer

    Social media management & CRM strategy for high-end interior designers in London.

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So they say

  • “Lauren has been helping me build my social media for the past two years. She has taken over all my social media accounts , creates content , stories and reels. She is very organised and it’s easy to work with her. I do recommend The New Projects to companies who are looking for help with content ideas and for getting the job done.”

    Cigal Kaplan Interiors

  • “I am thrilled to recommend The New Projects for video editing skills and social content. Lauren is not only creative but also incredibly professional and I highly recommend her!”

    Luxury Watch Supply

  • “Her work approach is well organised, detail oriented and a great eye for creativity that guarantees commercial success. Her ability to work on multiple campaigns simultaneously whilst ensuring each are thoroughly completed from concept to creation makes working together a smooth and enjoyable process.”

    Ian CY