About TNP
The New Projects is a strategic paid media partner for luxury, health and wellness brands who’ve been running ads for years and have plateaued - not because campaigns are broken, but because nobody can explain why growth has stopped. We build structured creative testing systems and bring measurement clarity beyond the ROAS number, so you know what’s actually working, and why.
Since launching, we’ve worked with both emerging and established luxury brands, positioning them in front of high-net-worth (HNW) and ultra-high-net-worth (UHNW) audiences across London and Dubai. Every strategy is tailored to elevate brand prestige, build long-term client relationships, and drive sustainable business growth.
The Founder Story
With years of experience in paid advertising and digital strategy for luxury brands across London and Dubai, I’ve seen firsthand the power of high-touch content that goes beyond aesthetics. My approach is built on emotion-driven storytelling and strategic targeting—designed to not only capture attention but also convert high-value clients, strengthening brand loyalty and maximising ROI.
Luxury service providers often face the challenge of attracting the right audience and turning leads into long-term clients. That’s where we come in. We bridge this gap by crafting marketing strategies that don’t just generate traffic but drive meaningful engagement and measurable results.
I personally manage each project, ensuring every strategy is tailored to your unique goals and brand vision. From refining your messaging to optimising your digital presence for high-quality lead generation and client retention, our focus is building trust, elevating brand positioning, and driving sustainable business growth.
Ready to elevate your brand? Let’s discuss your goals
Case Studies
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![Living room with white sofa, colorful accent pillows, a gold coffee table, and a black floor lamp; vibrant abstract monster artwork on the wall; a bar cart with bottles and glasses; a pool table with balls in the foreground; an entryway with glass doors leading to another room, and a window with curtains showing trees and greenery outside.]()
Interior Designer
Social media management & CRM strategy for high-end interior designers in London.
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![Large storefront window display featuring a portrait of a woman with purple hair, closed eyes, and a Prada logo on her clothing, with colorful and blurred background.]()
Luxury Retailer
In-store pop-ups and disruptive marketing strategies for the Flannels London Flagship store opening.
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![A person holding a black handbag with a top handle, standing in front of metallic balloons at a store display.]()
Pre-Loved Luxury Bags
Brand strategy to increase impressions and plays on Tiktok through a curation of visual video content.
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![Handcrafted Kitchens]()
Bespoke Kitchens
Paid Advertising on Meta & Social Media Management for London’s most prestigious kitchen designers.
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![A modern living room with a circular wooden coffee table in the foreground, holding a book titled "Circle of Love" and a wine glass filled with red wine. To the left, there is a black and brown lounge chair. In the background, a white table displays decorative items including ceramic vases and earthenware. The wall behind has art and lighting fixtures, with a framed image of a dancer and wall sconces, and a section of an air conditioning unit is visible near the ceiling.]()
Healthcare Concierge
Paid advertising on Meta across Instagram & Facebook with high-touch visual content creation.
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![Person holding a luxury Patek Philippe wristwatch in its box.]()
Luxury Watch Supply
Organic social media strategy and content creation to increase reach and views.
Discover the strategies behind our success
My Clients
Featured in Vogue, Forbes, Harper's Bazaar & World of Interiors
