About TNP

The New Projects is a boutique digital marketing agency specialising in content that drives sales—not just engagement. I craft high-touch marketing strategies that blend emotion, storytelling, and performance-driven execution to attract high-value clients and deliver measurable ROAS for your business.

Since launching, I’ve worked with both emerging and established luxury brands, positioning them in front of high-net-worth (HNW) and ultra-high-net-worth (UHNW) audiences across London and Dubai. Every strategy is tailored to elevate brand prestige, build long-term client relationships, and drive sustainable business growth.

The Founder Story

With years of experience in paid advertising and digital strategy for luxury brands across London and Dubai, I’ve seen firsthand the power of high-touch content that goes beyond aesthetics. My approach is built on emotion-driven storytelling and strategic targeting—designed to not only capture attention but also convert high-value clients, strengthening brand loyalty and maximising ROI.

Luxury service providers often face the challenge of attracting the right audience and turning leads into long-term clients. That’s where I come in. I bridge this gap by crafting marketing strategies that don’t just generate traffic but drive meaningful engagement and measurable results.

I personally manage each project, ensuring every strategy is tailored to your unique goals and brand vision. From refining your messaging to optimising your digital presence for high-quality lead generation and client retention, my focus is building trust, elevating brand positioning, and driving sustainable business growth.

Ready to elevate your brand? Let’s discuss your goals

Contact us

Case Studies

Interior Designer

Social media management & CRM strategy for high-end interior designers in London.
Luxury Retailer

In-store pop-ups and disruptive marketing strategies for the Flannels London Flagship store opening.
Pre-Loved Luxury Bags

Brand strategy to increase impressions and plays on Tiktok through a curation of visual video content.
Bespoke Kitchens

Paid Advertising on Meta & Social Media Management for London’s most prestigious kitchen designers.
Healthcare Concierge

Paid advertising on Meta across Instagram & Facebook with high-touch visual content creation.
Luxury Watch Supply

Organic social media strategy and content creation to increase reach and views.