Digital marketing that sells, not just posts that get likes.

We diagnose what’s actually working in your paid media, build structured testing systems, and bring measurement clarity beyond ROAS. We are here for luxury, health and wellness brands who’ve been spending for years and want optimised, systematic growth.

Let’s build your strategy

Our services
A young woman with long blonde hair wearing a black suit and high heels, sitting on a cream-colored, round sofa with white curtains in the background.

Create Lasting Impact Through Results-Driven Digital Strategies

Founded in 2022, The New Projects was established to create meaningful, results-driven digital marketing strategies for service-based businesses. Specialising in paid advertising and digital strategy within the luxury industry, I help health, wellness, and high-end service businesses expand their reach, build client trust, and drive sustainable growth.

With extensive expertise in crafting tailored digital marketing campaigns, I manage every project personally to ensure each strategy aligns with your unique brand and business objectives. When you work with The New Projects, you’re partnering directly with an experienced digital marketing professional—not a large, impersonal agency. This hands-on approach guarantees personalised solutions, clear communication, and a dedicated commitment to elevating your brand and achieving measurable results.

See the impact of our high-touch digital marketing

My work

Why work with The New Projects for performance marketing?

Tailored, Not Templated Strategies built around your brand's nuance, growth goals, and market position.

Strategic Conversions Conversion-driven campaigns with compelling content. Every asset is designed to perform and feel premium and be compliance-aware for healthcare brands.

A Real Testing System Lead generation and funnel optimisation from awareness to retargeting.

Senior Thinking, No Overhead you're working directly with the strategist, not a junior account manager.

Proven Results Attracting HNW leads for service businesses and we know how to reach high-value audiences that convert and stay.

Screenshot of website analytics dashboard showing metrics: 306 clicks, 18 lead submissions, cost per conversion £23.99, total cost £432. A line graph below displays data over the month of February 2025 with multiple colored lines representing different data sets.
A data table showing marketing campaign metrics including appointment forms, cost per form, reach, frequency, CTR, and amount spent, with a total row summarizing all actions and spend.
A digital analytics dashboard displaying metrics for January 2025. It shows clicks (451), lead form submissions (12), cost per conversion (£47.07), and total cost (£565). The dashboard includes a line graph tracking daily fluctuations of these metrics throughout the month.
Screenshot of an online advertising campaign report showing reach, impressions, amount spent, clicks, leads, and cost per lead.

Success in 5 Steps

Step 1 of a guide on business strategy titled 'Discovery'. It recommends setting the stage for results-driven success by understanding your business and goals, uncovering your target audience, and aligning KPIs with growth targets.
Slide titled 'Consultation' with a subtitle indicating a 1-hour session to define KPIs and business goals, including points about cross-channel evaluation, funnel growth strategy, and next steps.
A card titled 'Creation' with the number 3 in a circle. Text on the card discusses strategic asset creation including reels, stories, and carousels, and crafting high-touch visuals for brand growth and lead generation.
Slide from presentation titled "Implementation" with a list of strategy points including full-funnel strategy, advanced high-intent targeting, strategic budget allocation, and ongoing optimizations.
Slide showing a presentation titled "Analysis" with listed points about data-led analysis, optimizing content, refining strategy, and making smarter decisions.
Enquire Now

Notable Clients

Clients featured in Vogue, Forbes, Harper's Bazaar & World of Interiors

  • A cozy living room with a white sofa decorated with purple and orange pillows, a black floor lamp, and a colorful cartoon-style wall mural featuring expressive monster characters with various bright colors. A small side table holds bottles of alcohol, and a game table with billiard balls is partially visible in the foreground. Large windows with beige curtains let in natural light and offer a view of greenery outside.

    Interior Designer

    Social media management & CRM strategy for high-end interior designers in London.

  • Storefront windows with large images of models and artistic scenes, including one woman with purple hair, closed eyes, and hand on her face, and another figure reaching towards the sky with a blue background.

    Luxury Retailer

    In-store pop-ups and disruptive marketing strategies for UK & London Flagship store openings.

  • A person holding a black handbag in front of a metallic balloon with reflective surface, inside a retail store with light ceiling and window in the background.

    Pre-Loved Luxury Bags

    Brand strategy to increase impressions and plays on Tiktok through a curation of visual video content.

  • Handcrafted Kitchens

    Bespoke Kitchens

    Paid Advertising on Meta & Social Media Management for London’s most prestigious kitchen designers.

  • A modern living room with a round coffee table holding a book titled 'Circle of Love', a glass of red wine, and small objects. There are two chairs, one black with a wooden frame on the left and two beige chairs partially visible. In the background, there is a table with white sculptures and vases, a wall-mounted light fixture, a piece of wall art depicting a person doing a handstand with a pink cloth, and an air conditioning unit.

    Healthcare Concierge

    Paid advertising on Meta across Instagram & Facebook with high-touch visual content creation.

  • A person holding a Patek Philippe wristwatch in a display box, with hands carefully handling the watch and adjusting it on a cushion.

    Luxury Watch Supply

    Organic social media strategy and content creation to increase reach and views.

Logos of four luxury brands or companies on a white background.

So they say

  • “Lauren has been helping me build my social media for the past two years. She has taken over all my social media accounts , creates content , stories and reels. She is very organised and it’s easy to work with her. I do recommend The New Projects to companies who are looking for help with content ideas and for getting the job done.”

    Cigal Kaplan Interiors

  • “I am thrilled to recommend The New Projects for video editing skills and social content. Lauren is not only creative but also incredibly professional and I highly recommend her!”

    Luxury Watch Supply

  • “Her work approach is well organised, detail oriented and a great eye for creativity that guarantees commercial success. Her ability to work on multiple campaigns simultaneously whilst ensuring each are thoroughly completed from concept to creation makes working together a smooth and enjoyable process.”

    Ian CY